The largest residential mortgage lender in the U.S. is about to enter the Canadian mortgage market.
Rocket Mortgage announced today that it will officially begin doing business under the brand Rocket Mortgage starting August 8. It will do so through a rebrand of Ontario-based digital mortgage brokerage Edison Financial.
The company says its mission will be to “revolutionize” the Canadian mortgage industry with an emphasis on “harnessing technology to simplify the home loan process.”
“Our mission when we launched over two years ago was to use technology to improve the mortgage experience in Canada, making life easier for homebuyers and homeowners,” Hash Aboulhosn, President of Rocket Mortgage in Canada, said in a release. “Today’s announcement is the first step in bringing Canadians a vastly improved mortgage process through…