“I’m a big believer in helping equal selling: ‘how are we helping Canadians navigate the current market?’”
Dasgupta said that this applies whether the broker is sharing good news or bad.
“It’s easy for us to make calls and say, ‘Hey, the market is growing, prices are appreciating, you can buy real estate,’” he said. “But in today’s climate, the calls are different.”
“Although we’ve seen some uncertainty in the markets, we’re very proud of where Pineapple has been in the face of that adversity,” says Pineapple President and CEO Shubha Dasgupta.https://t.co/hHujPOd9sR#mortgagenews #businessgrowth #mortgagebroker #brokernetworks
— Canadian Mortgage Professional Magazine (@CMPmagazine) June 14, 2023
Dasgupta said that mortgage professionals can help soften the blow somewhat by highlighting how brokers can instead help through helping Canadians reconfigure their budgets to accommodate rising costs.
“We can call Canadians and talk to them about their rising debt loads, and whether it’s worthwhile for them to look at accessing some of the equity in their homes and consolidate this debt into lower interest rates, [or] early renewal options, [or] maybe having conversations with the agent population,” Dasgupta said.
