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Exec talks value of blending tech with human approach

“I’m a big believer in helping equal selling: ‘how are we helping Canadians navigate the current market?’”

Dasgupta said that this applies whether the broker is sharing good news or bad.

“It’s easy for us to make calls and say, ‘Hey, the market is growing, prices are appreciating, you can buy real estate,’” he said. “But in today’s climate, the calls are different.”

Dasgupta said that mortgage professionals can help soften the blow somewhat by highlighting how brokers can instead help through helping Canadians reconfigure their budgets to accommodate rising costs.

“We can call Canadians and talk to them about their rising debt loads, and whether it’s worthwhile for them to look at accessing some of the equity in their homes and consolidate this debt into lower interest rates, [or] early renewal options, [or] maybe having conversations with the agent population,” Dasgupta said.

Read more at www.mpamag.com

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