Americans Are Ready for Their Money & Values to Align

COMMENTARY 
 
Americans’ view of money as central to their life is at an all-time high, according to a recent Wall Street Journal survey.
 
Simultaneously, the polling reported that the number of Americans committed to religion has declined to a record low of 39%, with 48% still holding that a belief in God is important. 
 
These numbers may seem bleak on the surface, but we should read between the lines on recent trends: even though America’s faith population has narrowed, it has developed a heightened value of money. 
 
Americans who remain committed to a faith system are demonstrating more interest in utilizing their money to protect their voice and to have a say in the marketplace based on their convictions. In fact, 73% of Americans report that their personal values are influencing more of their life decisions than they did just two years ago.
 
As the trend of Americans placing…