A report by PwC broke down why brokers remain a powerful distribution channel – because they learned to quickly adapt to an unprecedented health and economic crisis. COVID-19 may have limited some prospecting activity, but it only made brokers make their relationships with carriers stricter, requiring carriers to be more aggressive with pricing and willing to change their commission structures, among other things.
It then falls upon carriers to be able to match the pace of brokers, and that is what Gore Mutual affirmed its commitment to doing when it renewed its partnership with the Insurance Brokers Association of Canada’s (IBAC) national advertising campaign, the Broker Identity Program (BIP).
Insurance Business Canada sat down with Paul Jackson, COO at Gore Mutual, to learn how the carrier works with brokers, and how it…
