HomeInsuranceThe changing role of the life insurance advisor

The changing role of the life insurance advisor

The role of the life insurance advisor has evolved in recent years. The days when the insurance conversation focused solely on risk analysis and product details are long gone. Today, advisors must take a more comprehensive approach, according to Manulife Canada – one where the focus is on building long-term relationships and providing advice to clients as they progress through different stages of life.

“We’re seeing a desire from both clients and advisors to really focus on building relationships,” said Paul Savage (pictured), head of individual insurance at Manulife Canada. “Rather than just selling a life insurance product, advisors are really trying to understand their clients better and help them live their lives to the fullest and healthiest.”

Today, Canadians can find life insurance product details and even…

Read more at www.insurancebusinessmag.com

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