In addition to the trust provided by the platforms, Canadian food and beverage companies can build confidence with consumers by leveraging AAFC’s Canada Brand program, which is strengthening Canada’s reputation as a trusted supplier of food and beverage products in the Indo-Pacific. It emphasizes the quality, sustainable, innovative and diverse food products Canada brings to the table.
“The global pandemic changed the way in which business is conducted, from the increase in e-commerce use to the ways in which products are promoted to consumers around the globe. Canada has a great reputation for providing high-quality food products, and by refreshing our national brand to be more digitally optimized ensures our companies can remain competitive in today’s digital business environment,” says Lauren Donihee, executive director of market development at…
