HomeBusinessYoung female readers, #BookTok fuel spicy romantasy genre's staggering sales figures

Young female readers, #BookTok fuel spicy romantasy genre’s staggering sales figures

Day 65:22A romance bookstore owner explains the fairy-driven frenzy pushing romantasy books to record sales

If you’ve been on TikTok or in a bookstore lately, you’ve probably noticed the buzz around the hashtag #romantasy, or of titles like House of Flame and Shadow, Iron Flame and Trial of the Sun Queen.

Romantasy, a subgenre that combines romance and fantasy, is seeing runaway success, with authors like Sarah J. Maas now outselling even her publisher Bloomsbury’s previous fantasy blockbuster, the Harry Potter series.

In 2023, Maas’s books brought in £61 million ($104 million Cdn), while Harry Potter sales were at £41 million ($70 million Cdn), an industry report provided to CBC News shows.

“You’re seeing the progression of our generation who love those Y.A. [young adult] books like The Hunger Games and Twilight, and now we’re growing up and we are older, so the material that we…

Read more at www.cbc.ca

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