HomeBusinessWhy 'box fatigue' may be hitting the apparel industry, Stitch Fix

Why ‘box fatigue’ may be hitting the apparel industry, Stitch Fix

A selection of men’s clothes packaged by Trunk Club, which was shuttered earlier this year after Nordstrom bought the personal styling service in 2014.

Source: Trunk Club

After earning a master’s degree a decade ago, David Hill wanted to amp up his personal style and signed up for the Trunk Club, which promised to mail him boxes of clothing tailored to his tastes as often as he liked.

Hill would visit the company’s Chicago showroom to meet with a stylist and pick outfits he could wear to the office or for special occasions. The stylist helped him design a custom suit and sent handwritten notes to check how he was liking his clothes, turning Hill into a loyal customer.

Then the Covid-19 pandemic hit.

“At the beginning, they were trying to tell me to buy sweatpants and joggers,” he said.

But Hill, 41, no longer needed new clothes since he was working from home and barely going out, and he…

Read more at www.cnbc.com

- Advertisment -

Most Popular