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Warner Bros. Discovery CEO Zaslav embraces linear TV as he plans a streaming future

David Zaslav, President and CEO of Warner Bros. Discovery talks to the media as he arrives at the Sun Valley Resort for the Allen & Company Sun Valley Conference on July 05, 2022 in Sun Valley, Idaho.

Kevin Dietsch | Getty Images

The biggest decision for any big media chief executive officer is how much to lean in to the future.

Warner Bros. Discovery Chief Executive Officer David Zaslav has chosen strategic limbo.

Unlike previous WarnerMedia CEO Jason Kilar, who centered the company around HBO Max, Zaslav is pulling back from a streaming-first mindset to keep his company’s theatrical and traditional pay-TV businesses going as long as possible.

Zaslav on Thursday reiterated his stance that Warner Bros. Discovery isn’t going to approach the streaming wars as a race to win the most subscribers. His comments come as Netflix has lost more than 60% of its value in the past year after…

Read more at www.cnbc.com

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