Star Wars Lego models are seen at the Bricks & Figs museum in Krakow, Poland, on April 15, 2023.
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If you are a Star Wars fan, Jens Kronvold Frederiksen may have crafted your childhood.
A design director at the Denmark-based Lego company, he has spent the past 25 years creating Lego Star Wars sets.
“I went to my boss and said, ‘Hey, you need me on this product line,'” Frederiksen told CNBC. “For me, it was just like a dream come true. Star Wars and Lego together, two things I love.”
Frederiksen is not the only one. Since 1999, fans have rallied around the license, scooping up everything from Darth Vader mini figure keychains to $850 Millennium Falcon sets featuring more than 7,500 pieces. The brand has also grown to include half a dozen video games and a slew of animated content on Disney+. It also now has its own home on Epic Games’ popular online game…
