HomeBusinessShopper turnout hit record over Black Friday weekend, trade group says

Shopper turnout hit record over Black Friday weekend, trade group says

A customer searches for shoe products inside a Macy’s store during Black Friday sales on November 25, 2022 in Jersey City, New Jersey.

Kena Betancur | Getty Images

A record number of holiday shoppers – 196.7 million – turned out from Thanksgiving Day to Cyber Monday, as they flocked back to stores and hunted for deals, according to the National Retail Federation, which tracks the figure for in-person and online shopping.

The industry group said Tuesday that the figure topped the turnout of 179 million during last year’s holiday weekend. The NRF, which began tracking the figure in 2017, had forecast a turnout of 166.3 million for this year.

The group did not estimate spending over the weekend, but said sales remain on track to meet its forecast of 6% to 8% growth in holiday sales from a year ago. Some of that increase will come from inflation.

Figures from Adobe Analytics showed that…

Read more at www.cnbc.com

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