It may very well have started with a tweet about a $37 package of chicken breasts. Or it could have been the $10 birch sticks.
The $9 butter didn’t help, or $30 for Feta cheese — allegedly twice the price a competitor was charging for the same product.
Whatever may have been the social media tipping point, a lot of people are angry about high prices in grocery stores, Loblaw brands in particular. Throw in shrinkflation, skimpflation and greedflation, and now a growing group of people online is calling for a boycott.
“I think a lot of people have very little faith in our political leaders to actually hold corporations accountable for the positions they are putting Canadians in,” said Emily Johnson, a mental health and addictions worker in Milton, Ont., who runs a quickly growing Reddit community called “Loblaws is out of control.”
“People feel voting with their dollar is the…
