DETROIT — General Motors on Thursday revealed its redesigned GMC Canyon as a more premium offering than the current midsize pickup, including a new off-road AT4X model that will expand the vehicle’s pricing range.
The new AT4X model features off-road performance parts as well as unique interior and exterior styling. It will launch alongside a standard AT4 off-road pickup, premium Denali model and an entry-level Elevation trim that will start at about $40,000. The company will also offer a limited “AT4X Edition 1” vehicle for the first year of production, starting at $63,350. Starting pricing for the current model tops out around $50,000.
Amid pent-up demand and record high prices, automakers have been adding more off-road and performance variants to their lineups to beef up profit margins before they transition more to electric vehicles, which can offer high performance but have…
