HomeBusinessEV euphoria is dead. Automakers trumpet consumer choice in U.S.

EV euphoria is dead. Automakers trumpet consumer choice in U.S.

Although consumer demand for EVs hasn’t shown up in the way executives had expected, sales of the vehicles are still predicted to increase in the years to come.

Andrew Merry | Moment | Getty Images

DETROIT — The buzz around electric vehicles is wearing off.

For years, the automotive industry has been in a state of EV euphoria. Automakers trotted out optimistic sales forecasts for electric models and announced ambitious targets for EV growth. Wall Street boosted valuations for legacy automakers and startup entrants alike, based in part on their visions for an EV future.

Now the hype is dwindling, and companies are again cheering consumer choice. Automakers from Ford Motor and General Motors to Mercedes-Benz, Volkswagen, Jaguar Land Rover and Aston Martin are scaling back or delaying their electric vehicle plans.

Even U.S. EV leader Tesla, which is estimated to have accounted for 55% of…

Read more at www.cnbc.com

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