HomeBusinessBurger King parent says more customers are redeeming coupons and loyalty rewards

Burger King parent says more customers are redeeming coupons and loyalty rewards

A Burger King Whopper hamburger is displayed on April 05, 2022 in San Anselmo, California.

Justin Sullivan | Getty Images

More customers at Burger King and its sister brands are redeeming coupons and loyalty program rewards as inflation pushes menu prices higher.

Restaurant Brands International CEO Jose Cil told CNBC that the company hasn’t seen any significant change to what diners are buying from its restaurants. Its chains, which include Popeyes Louisiana Kitchen and Tim Hortons, have raised menu prices this year to mitigate rising costs for key ingredients like chicken and coffee.

But Cil noted that the broader fast-food sector is seeing low-income consumers spend less of their money on burgers and fries, while higher income diners seem to be trading down from casual-dining or fast-casual restaurants. KFC owner Yum Brands, McDonald’s and Chipotle Mexican Grill all recently told

Read more at www.cnbc.com

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