Black Rifle Coffee Company
Courtesy: Black Rifle Coffee Company
Black Rifle Coffee, a veteran-founded beverage company that went public earlier this year, said Tuesday that it has named former Office Depot and Wendy’s CEO Roland Smith executive chair, effective immediately.
Smith, who is already a member of Black Rifle Coffee’s board of directors, is moving into the role to work more closely with the company’s C-suite to open new brick-and-mortar locations and help to boost direct sales to businesses.
Smith was Wendy’s CEO in 2011, and he led Office Depot from November 2013 until February 2017. He was appointed CEO of Office Depot shortly after it completed its merger agreement with OfficeMax. At the time, he had a reputation for turning around businesses, including the grocery chain Food Lion.
He’s assuming the chairmanship at Black Rifle Coffee from founder Evan Hafer, who will remain…