HomeBusinessAdidas boss says LIV Golf a 'normal evolution,' wants to focus on...

Adidas boss says LIV Golf a ‘normal evolution,’ wants to focus on player partnerships

Phil Mickelson of the U.S. during the inaugural LIV Golf Invitational at the Centurion Club, Hemel Hempstead, St Albans, Britain, June 8, 2022

Paul Childs | Action Images via Reuters

Adidas CEO Kasper Rorsted believes the controversial Saudi Arabia-backed LIV Golf series is part of a “normal evolution” of the sport and said the German sportswear giant will continue to focus on partnerships with individual players.

The PGA Tour has suspended many of its big names over their participation in the breakaway competition, which is in its inaugural season and has caused friction throughout the golfing world after attracting players with enormous fees.

LIV is being bankrolled by Saudi Arabia’s sovereign wealth fund, and critics accuse the series of serving to enhance the kingdom’s image despite persistent concerns about human rights violations and potential ties to 9/11 plotters.

The PGA Tour now…

Read more at www.cnbc.com

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