HomeBusiness3 things Gap needs to fix to turn its struggling business around

3 things Gap needs to fix to turn its struggling business around

A pedestrian passes in front of a Gap Inc. store in Miami Beach, Florida.

Scott McIntyre | Bloomberg | Getty Images

Gap needs a new game plan — and fast.

In April, the retailer announced the departure of the head of its Old Navy business, which was hit by marketing missteps and supply chain snarls after being a driver of company growth during the pandemic.

Then in July, Gap CEO Sonia Syngal abruptly stepped down after about two years on the job as sales continued slumping and challenges mounted.

Gap has since named a new leader for Old Navy, who took over just earlier this month. But it still needs a permanent leader to guide the overarching business — which includes its namesake brand, Banana Republic and Athleta — back to expanding its revenue.

Gap is scheduled to report its fiscal second-quarter results Thursday afternoon, and the company has said it expects sales for the period…

Read more at www.cnbc.com

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