“Nearly a third of our visitors come from Ontario. We weren’t equipped to efficiently serve the Ontario market,” said Emma’s CEO and co-founder, Félix Deschâtelets. “We figured we [should] replicate the model that had been so successful in Quebec, which was to offer consumers a digital offering and have our own team of in-house agents.”
As a result, Emma is recruiting sales managers and licensed insurance agents to build its Ontario team, which should include six or seven agents by the end of the year, rising to 15–20 agents by June 2024.
Emma will target Alberta, British Columbia and Atlantic Canada for expansion next year.
The startup also is recruiting in Quebec, having recently tripled its sales team. In all, the team will reach 12 agents by the end of September. Deschâtelets said technology allows for a team of this size to meet Emma’s…
